Midj opens new flagship showroom
Feb 4, 2021
The uniqueness of the Italian brand Midj is based on a rare combination of ingenuity, innovation, craftsmanship and maximum flexibility in striving to meet the needs of each individual customer.
In the renovated showroom, the factory not only presented its new products and bestsellers, but also created a comfortable and creative environment for designers and architects to work in. With the help of Oxsimoro Architetti, Midj designs spacious showrooms covering a total area of around 1000m². They house furnishing items suitable for both the cosy domestic environment and the contract sector: from the office to the exclusive atelier.
The collections Apelle, Calla, Cover, Dalia, Guapa, Joe, Lea, Liù are presented through a sophisticated lighting system, as if on a stage. Moving from room to room, visitors gain an unusual sensory experience, which consists of colours, textures, light and transparency.
New Studio is the official representative of the Italian brand Midj in Belarus.
