Zanotta opens 'brand home' in America
Oct 24, 2021
A new model of business and hospitality comes from Italian brand Zanotta. In a 5-storey brick building at 23 Cornelia Street in New York, the company is opening a mono-brand home.
"It is no longer enough to export products and make them available on the market through a retail chain," believes Zanotta's general manager for America, Giuliano Mosconi. The brand is changing the relationship with the audience, and now the focus of communication is the individual.
All of the rooms in the Zanotta House are fully livable, but can also be used for business meetings, exhibitions, events and VIP meetings. Pluralism, dynamism and flexibility are the keywords in the planning and design of living spaces.
New Studio is a representative of Italian brand Zanotta in Belarus.
