Moroso & Diesel: Bold interiors from a denim genius
Jul 21, 2017
Diesel, a popular Italian manufacturer of jeans, casual clothing and accessories, is not confined to the clothing industry and has been producing home furnishings since 2009 in collaboration with furniture giants such as Moroso and Foscarini: furniture, lamps, accessories and much more.
Diesel has always been fascinating with its bold ideas: The older generation will never forget the commercials of the 1980s with their sex scenes and semi-naked bodies. That's when the slogan For Successful Living acquired a scandalous reputation, and young people began to actively buy such a creative product.
With the same slogan, and inevitably a bold vision of space and daring interior solutions, the company took on the interior design of the house. We have already shown you some of the amazing brand's stands at Milan Furniture Show, where every year the factory develops a new concept, from space theme to hotel furnishings. Now it was time to take a look inside the showroom.
According to Renzo Rosso, President of Diesel, the Moroso & Diesel collections offer the customer the opportunity to express themselves. You can now personalise your home with items of a style that you feel close to. For example, some seats and tables have been 'imprinted' with denim; others have a fantasy jungle feel to them, in shades of old Victorian tapestry - a totally 'mismatched combination' at first glance.
Light from Foscarini infuses the interior with a workshop and industrial zone aesthetic. The black lampshades and shapes of the pro-frameworks highlight the scenario of the midnight life led by a fashionista dressed in Diesel denim.
The constant search for new materials and textures, collaboration with international designers and, finally, an inexhaustible self-irony have brought together three leading Italian brands, resulting in a completely unique and recognisable product.
New Studio is a partner of the Moroso&Diesel brand union in Belarus.
